Technical advisory
Most of the time I’ll help you get it built.
Occasionally I’ll build it.
- You’ve been quoted six figures and a year, and you have no way to tell if that’s honest.
- Someone is building your product and you can’t evaluate the work.
- You need to know what to build before you pay anyone to build it.
Why I can tell
Most people who evaluate your build have never run a company. Most people who understand your business have never shipped anything. In that gap, projects quietly go wrong.
I’ve spent eleven years in it: four SaaS companies, the code, the marketing, the sales, the support. Sold to Fortune 500s including SAP and Harvard. I’ve architected systems myself and reviewed architecture built by others. The times I got it wrong taught me more than the times it went well.
The cost of building software has moved. The prices quoted for it haven’t. But the expensive mistakes aren’t coding problems: what got built first, what should have been bought instead of written, what got spent before anyone checked people wanted it. None of it shows up in a code review.
The mistake I can catch in your build is one I’ve already paid for in mine.

How it works
Ongoing technical read
A few hours a month on what your team or your agency is actually shipping, and a call to tell you what I see.
Monthlyasync reviewcancel anytime
Build review
A read on what you’ve got, what’s going to break, and what I’d do about it.
One weekwritten findingsthen it’s your call
Scoping sprint
What to build, what it should cost, and how long it should take. Written before you hire anyone, so you have something to hold them to.
Two weekswritten spec and estimateyours to keep either way
Build
Occasionally I’ll build the thing myself. Fixed scope, agreed before anything starts, with a defined end.
Scoped up frontweekly demoslive productno ongoing ownership
I take on only a few of these at a time. I’m still shipping my own products, and that’s the point.
What I’ve shipped
Bill-Back
Recovers implant reimbursements that surgery centers’ billing workflow isn’t built to catch. Opens in a new tab.
Amirra
Onboarding and employee experience for enterprise teams. Opens in a new tab.
ChamberHub
Membership and renewals software for chambers of commerce. Opens in a new tab.
CityPros
Professional networking, organized by city. Opens in a new tab.
OfficeAccord
Internal communication for distributed workplaces.
Absorbed by Amirra
Next step