I’ve turned five ideas into bootstrapped SaaS companies that have generated seven figures in revenue. Some of my first clients were Harvard, SAP, and Yale. No sales team. No investors.
One of my biggest failures was a company that never found product-market fit. We overbuilt it feature by feature until the reason people showed up in the first place was buried under everything we’d added. It took two years to see the fix wasn’t more work, it was less. We stripped it down and pivoted. That version is alive and profitable today. That’s the kind of mistake I now help founders catch early, before it costs them the same two years.
Overbuilding is just one version of it. The pattern shows up in pricing, hiring, positioning, and product scope too, any decision that’s expensive to reverse.
